If you want to turn the world wide web into your own personal storefront, then you need the very best online credit card merchant services.
But the only way to tell if you’ve got them is to make sure yours comes with:
1. Minimal input from your customers
When people buy things on the web, they want the process to be as simple as possible. They don’t want to waste their time typing in a bunch of useless information. So, if your credit card merchant services require them to practically hand over their first-born son in order to buy a t-shirt, they’ll never do business with you. You’re simply too complicated to deal with!
A good merchant account understands this, which is why they’ll make your checkout process as easy as possible. Your customers will only have to type in the most basic information needed to complete the transaction.
2. A credit card merchant account that looks legit
I know, I know – you’re not supposed to judge a book by its cover. But, hey, this is the world wide web we’re talking about! If your credit card merchant services look anything less than legitimate, people aren’t going to feel comfortable dealing with them. After all, processing credit cards online means getting ahold people’s sensitive financial information and dealing with it responsibly! If people don’t think you’re capable of doing that, they’re never going to give it to you.
3. Kick-butt security features
It’s not good enough to simply look good to the crowd. You also need the security features to back those good looks up. That’s why all good credit card merchant services will come with encryption and fraud monitoring.
As an added benefit, you can list these features right on your website. That way, your customers will know that you’re working hard to keep their financial information safe from hackers, identity thieves, and other online criminals.
4. Technical support
When you’re processing credit cards online, you’re putting your bottom line in the hands of software – and even the best software can run into a snafu every now and then.
Luckily, a good merchant account is prepared for that. Specifically, they’ll have a team on hand 24/7 to offer you technical support.
After all, the world wide web never closes! For every second that your website can’t accept credit cards, you’re turning away money. So, if your credit card merchant account can’t get technical problems solved quickly, they’re not the right choice for you.
You’ll find the best online credit card processing services at www.charge.com!