If you want to bring your business into the 21st century, you have to be able to process credit cards online. But to do it properly, you’ll need these 3 things:
1. A merchant services provider that understands the world wide web is different
Let’s face it — selling things online is totally different from selling them in a traditional brick and mortar store. As a result, you’ve got to pay attention to totally different details when you process credit cards online. But even if you’ve considered all of the details, it doesn’t do you any good if your merchant services provider can’t keep up!
In order to be as successful as possible on the web, you’ll need a merchant account service that’s on the cutting edge. They’ll need to provide you with an easy checkout process so that it’s easy for your customers to figure out how to spend money. They’ll also need to provide you with a fast checkout process, so that your customers aren’t waiting around while their transactions go through.
Because there is so much competition out there, a good merchant services provider will even offer you freebies — like a free internet merchant account. That way, your online business can turn pure profits!
Just remember — a free internet merchant account needs to come with all of the same bells and whistles as the paid ones. Don’t think you can get away with cutting corners just because your merchant account service is free!
2. 24/7 technical support
One of the biggest differences between the web and a traditional store is that your website never closes. It’s open for business 24/7. As a result, you need to make sure that it’s up and running 24/7 — and that means having access to 24/7 technical support!
Any merchant services provider that’s worth its salt will offer round-the-clock technical support. That way, you’ll never have to wait for “normal business hours” to roll around before you can process credit cards online!
3. State-of-the-art security
A big part of being able to process credit cards online involves keeping your customers’ financial information safe. That’s why any good merchant services provider will give you the very best in fraud monitoring and encryption.
If you want to take it one step further, you can set up your merchant account service so that only certain employees have access to it. That way, your customers’ credit card information will be on a “need to know” basis!
Total Merchant Services specializes in making the world wide web your personal storefront! Visit them today at www.total-merchant-services.com.
